WHO WE ARE
Welcome to Start Today Omnimedia, a meticulously crafted creative studio founded in 2020, based in the heart of New York City. We specialize in partnering with brands in the apparel, lifestyle, and hospitality industries, bringing to life timeless yet transformative work that leaves a lasting impression.
At Start Today, we believe in the power of collaboration and the art of storytelling. We carefully select our clients, forging equity partnerships with many of them, because we understand that true success is built on mutual trust, shared vision, and long-term commitment.
Our team is driven by a deep passion for our craft and a genuine care for the work we do. We engage with talented individuals who share our values and bring fresh perspectives to every project. Together, we embark on creative journeys that not only move businesses forward but also inspire change and make a positive impact on the world.
From branding to creative direction, strategy to execution, we build brands that demand attention and leave an indelible mark on the industries they inhabit. We are Start Today Omnimedia – where innovation meets inspiration, and every day is an opportunity to create something truly remarkable.
Chantel Valentene, Founder + Creative Director
Chantel, a Brooklyn native and self-proclaimed overachiever, infuses her brand-building endeavors with equal parts passion for design and business acumen, creating a magical synergy that sets her apart. Her journey began in the New York fashion industry, where she made waves by launching Resin, a revered luxury denim line. Transitioning to the corporate realm, she played a pivotal role in shaping the billion-dollar Jessica Simpson fashion empire and championing inclusivity through a mid-range plus-size brand.
In 2020, Chantel assumed the role of Managing Director at Firebelly Design Studio, steering the ship with a keen eye for creative direction, client relationships, and business growth. Under her leadership, Firebelly collaborated with industry titans such as Rockefeller Philanthropy Advisors, Planned Parenthood, MASS Design Group, and Teachers for America (Oprah Partnership), solidifying its reputation as a trusted partner in design innovation.
Chantel's dedication to empowering others extends beyond the boardroom. She's lent her talents to organizations like Beauty for Freedom, uplifting survivors of human trafficking through artistic expression, and mentored future female leaders at GEM, fostering entrepreneurship and self-care. Vogue lauds her as a 'brainy, hustling New York City hipster,' but her Enneagram type, The Achiever, truly encapsulates her charismatic, energetic, and kind-hearted nature. When she's not immersed in her work, you'll find Chantel on the dance floor or soaking up the sun with family in Barbados.
Brian Mackin, Founder + Creative Director
Brian Mackin is an serial entrepreneur and co-founder of START TODAY Omnimedia, FAREWELL, ADIOS and partner in other incredible companies.
For more than a decade Brian has partnered with brands to build strong visual identities with a dual focus in lifestyle and hospitality. Clients have included international brands like Nike, Aime Leon Dore, Teva, Converse and acclaimed hospitality institutions like The Beekman, Dream Hotel, Épi Baie de Pampelonne + Surfrider. Brian has created brand identities for some of New York City’s most recognizable nightlife and hospitality institutions and expanded their aesthetic reach to London, Los Angeles, Dubai, Hong Kong and more.
His belief in the power of creativity has taken him to Ghana with Beauty for Freedom, a nonprofit dedicated to empowering survivors of human trafficking through artistic expression. Brian also co-founded ADIÓS, a semi-annual traveling artist residency that brings artists to international destinations to gain inspiration, share ideas and create. The work has been exhibited in galleries across New York. Brian’s personal work explores institutional power dynamics and cultural relativism.
Featured In
“The best things in life are on the other side of fear”